BEHIND THE COLLECTION: ROSA VENUS

With Jean Pierre Sweater and Penny Skirt

What does Rosa Venus mean to you?

It’s a feeling more than anything. Rosa Venus feels like a moment of stillness, soft but deliberate. It holds that quiet tension between strength and romance. For us, it reflects where we are right now - more grounded, more intentional, but still drawn to beauty, detail, and emotion.

What inspired the designs for the Rosa Venus collection?

The inspiration came from a desire to create pieces that feel emotionally led, less about trends, more about shape, energy, and texture. We were drawn to the idea of contrast - sharp lines with soft edges, femininity without sweetness, structure that still feels easy. We let instinct guide this one.

Where did you shoot this campaign - does it hold meaning to you?

We shot in San Miguel de Allende, Mexico. The setting held such calm and character, it was warm and textured and still. Everything from the light to the architecture felt aligned with the mood of the collection. It was one of those places that holds presence without needing to try.

What’s your favourite look from the collection?

Sami: The Magnol Dress - it feels like everything Rosa Venus is about. Sculpted but soft.
Evangeline: I live in my beige Fred Jacket so I would have to say the new black colourway is my favourite piece right now!

Favourite memory from the campaign shoot day?

We had this moment mid-shoot where everything just clicked. The light hit just right, Rafa (the model) moved effortlessly, and the energy on set was calm but exciting. We fell in love with every piece on Rafa and literally were stressing on the fact that we needed to order more stock!

How do you want people to feel when they wear Rosa Venus?

Like themselves, but even more sure of it. We want the pieces to feel effortless, but intentional. Like something you didn’t have to overthink, but that still says exactly what you want it to.

What was the mood or tone you had in mind when creating this collection?

It was quiet confidence. We kept coming back to that - pieces that don’t try too hard but hold their own. We wanted a sense of calm, structure, and emotion all wrapped into one.

How is Rosa Venus different from past collections?

There’s a restraint to it. A confidence in simplicity. In the past we’ve leaned into prints and playfulness - this time, it was about pieces themselves. Letting the cut and feel of each piece do the talking.